COMPANY PROFILE:

MAP ROI Systems, Inc.
(Now Synchris, Inc.)

Emerging leader in government business development and capture management solutions.

SITUATION:

MAP ROI is a Sterling, Virginia-based company that has developed G-Force, the first end-to-end system for identifying, qualifying, proposing and managing Government business.

SOLUTION:

I was introduced to MAP ROI's founder and CEO, Christopher Stahl, by one of his key advisors, a very senior public relations executive in the mid-Atlantic region. At the time this self-funded company was considering hiring a Vice President of Marketing, but the advisor recommended Mr. Stahl discuss the Virtual VP of Marketing concept with London, Ink.
Upon meeting with Mr. Stahl, it was apparent that MAP ROI needed help prioritizing and executing some of the key marketing initiatives that had been lagging.
The initial priorities were to:

• Determine the company's ideal go-to-market positioning and messaging;
• Incorporate the positioning/messaging in the company's first corporate Web site;
• Develop sales support materials that reflected the company's value proposition and key benefits; and
• Perhaps most importantly, reduce the CEO's day-to-day involvement in marketing planning and execution.

RESULTS:

London, Ink first designed the company's first corporate Web site and sales literature, including entirely new messaging that delivered the company's value proposition and key benefits.

Based on the success of these projects, Bob London was then retained as Virtual VP of Marketing to lead the company's key marketing initiatives, manage its existing staff and drive day to day progress on all branding, partner marketing and infrastructure such as the sales and lead generation process.